Benchmarking

• Researched how other apps and competitors approach their own dashboards and shared findings with the product team

  
  

Collaboration

• Worked early and often with the product team to align on how to design the dashboard, based on benchmarking research, business goals, and user needs

• Used FigJam to brainstorm design ideas; this helped us assess what was feasible for the timeline and engineering constraints

• Leveraged other content designers for feedback, especially for dashboard terminology like "Time spent" and "App opened"

• Worked with the product, engineering, localization, communications, public relations, and data science teams to plan, build, and launch the dashboard

  
  

Problem-solving

• Led collaboration with stakeholders and posed questions when roadblocks arose, from how to enter placeholders into strings to how to incorporate guidance from our Style Guide

• Engaged the engineering, localization, and linguist teams early in the drafting process to identify possible roadblocks before finalizing the content

• Collaborated with the product designer early and often, starting with brainstorming sessions

• Created a united front with the product designer when presenting ideas, designs, and rationale to the product manager and other stakeholders

  
  

Leading content design

• Thought long-term and holistically, considering features that would be added in the future, since the dashboard was the first big well-being feature we were planning to launch in years

• Recommended the change from “Digital Wellbeing” (before) to “Screen time” (after) as the section name, based on:

  • Insights from a conference I attended on problematic media use

  • Researching similar features from competitors

  • Better alignment with the TikTok style guide and voice (inclusive, approachable, conversational, and clear)